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If you’ve been investing in video content lately, and you should be, you’ll want to find the most ways to use that content. By now, you know that we’re big advocates of making data-based marketing decisions. We love gathering data and using that to guide our strategies. YouTube gives you analytics but did you know that with Google Tag Manager you can track just how people are interacting with the embedded videos on your site?

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Analytics are the lifeblood of digital marketing – by recording every interaction someone has with your website, you can gain valuable insights into what is working, what isn’t, and the behavioural patterns of your users. Google Tag Manager (GTM) has emerged […]

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