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In the modern age of digital marketing, HVAC companies must leverage Google advertising to generate leads and stand out from competitors. Google is the world’s most popular search engine, and customers are more likely to turn to it when searching for nearby services. HVAC companies can benefit from Google advertising.

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Generating leads is, by and large, one of the most important aspects of being a construction company. Yet, as every construction worker very well knows, generating online leads can become both time-consuming and expensive. Lead generation for construction companies is hugely important, but due to the stiff competition within the industry, it’s often difficult. The online world is far too profitable and opportunistic to ignore. 

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Facebook Campaign Budget Optimization is a budgeting option that allows Facebook advertisers to budget their campaigns at the overall campaign level instead of the traditional ad set level. Why is this important you ask? Well, starting in September of 2019, this will be the ONLY way that advertisers will be able to budget their campaigns which means that, like the dinosaurs, ad set budgeting will be extinct.

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