Frequently Asked Questions2022-08-16T12:39:01-02:30

We take pride in providing transparency to our clients and strive to maintain clarity in everything we do. If you’re not ready to contact us but have a question, you may find answers here.

General FAQ

Why work with Newfound Marketing?2022-06-10T17:12:07-02:30

We are a high-energy team of go-getters, storytellers, and experts in all things digital who work tirelessly to get your business, product, and message seen and heard by the right people. While social media, web design, and digital advertising are the pillars of our business, it is our unique ability to combine the trio that enables us to provide comprehensive amplification for your brand.

What industries or types of companies do you work with?2022-06-21T11:02:07-02:30

Our Newfoundland-based digital marketing company works with small businesses to enterprise-level clients. We have been a staple in the web design St. John’s industry since 2015 and expanded our client base across Canada and North America over the last decade working with some of the world’s most exciting brands to enhance their online marketing.

We work with new customers of all shapes and sizes to deliver digital solutions to all professional service and solutions providers. Whether you run a construction company, a tech startup, or an association we have the experience to deliver creative solutions that provide measurable results with creative marketing and web designs.

We believe in approaching web projects with a hand-crafted design to help each client meet their goals rather than offer a one size fits all solution.

This, paired with our creative expertise and technical skills is what makes Newfound a great marketing partner.

To learn more about our services and the businesses we’ve helped grow, visit our website design portfolio to read case studies detailing how we’ve helped clients exceed their marketing goals, or get started with a free consultation today.

Do you work with companies outside of Newfoundland?2022-06-09T19:14:03-02:30

Yes, as a digital marketing agency in St. John’s we are exposed to many great opportunities near and far. We work with companies all over the world. The majority of our clients are in Newfoundland and Labrador, however, we maintain relationships with companies off the island as well.

Whether you run a tech startup, own a construction company, or work in the tourism industry, we have the experience to craft a truly exceptional experience for your audience.

Thriving in web design in St. John’s for over a decade has afforded our marketing agency many opportunities to build relationships with reputable brands across North America that rely on our services to bolster their digital marketing campaign.

How big is your company?2022-06-10T16:55:21-02:30

Recognized by top digital agency directories like Clutch, Newfound Marketing is a St. John’s digital marketing agency. We have two web designers and four digital marketing specialists giving our great team balance for tackling projects for clients of all sizes to deliver outstanding results.

Our team went hybrid in 2020 and has enjoyed the benefits of a greater work-life balance along with our success.

To learn more about how our team can help your business grow on the back of our digital marketing experience and search engine optimization knowledge, contact us.

Web Design & Development

How long will it take to get my new site?2022-06-29T15:41:33-02:30

Good things take time. We follow an 8-step process that we’ve refined over years of client projects and we’ve found that we’ll typically need at least 8 weeks to work together to bring your website to life. Beyond project complexity, some things that can affect timelines include any information we need to collect from you and how quickly we get your feedback. As part of the homework phase we’ll give you a list of everything we’ll need so that you can get a headstart.

Will my website be accessible?2022-06-09T15:51:18-02:30

Yes! We build all of our websites to ensure that they’re WCAG compliant and test for things like colour contrast, keyboard accessibility, semantic headings, and more. We also have a few tools in our toolbox if you need your site to go that extra mile.

What do you need from me to get started?2022-05-27T16:28:10-02:30

When you sign on for a website project with us we’ll have an onboarding call where we’ll go over the process and how you can expect the project to go. In that call we’ll also prep you for the information we’ll need throughout the design, build, and launch. We’ll ask for things like your current web hosting details, domain registration, a high-quality version of your logo, a list of your competitors, and any high-quality photos or videos you have. Lastly, we’ll get you to sign the contract and scope of work, pay the first invoice, and then we’re off to the races.

Do you have payment plans available?2022-06-28T15:59:14-02:30

We know that the cost of a new website can be intimidating for many small businesses so we have 6 and 12-month payment plans available. Message us for details.

Do you provide maintenance after launch?2022-06-09T15:58:42-02:30

We certainly can! Before we launch your new site we provide you with a training session where we show you how to edit anything you might want on your site. But we don’t disappear. You get 30 days of post-launch support where we’ll fix any bugs, tweak anything that needs adjusting and answer any of your questions. After that we have monthly aftercare plans you can subscribe to. We’ll never leave you in the lurch.

What platforms do you use?2022-05-26T11:11:23-02:30

We primarily build websites on the WordPress platform. We find it has the greatest combo of flexibility, power, and intuitive use for our clients after launch. For primarily eCommerce sites, Shopify is our go-to.

Can you set up an online store?2022-06-09T16:03:24-02:30

Most certainly. Whether you have a single project or several thousand, we’ve got you covered. We’ve helped several clients either create or improve their e-commerce presence. Depending on your specific needs we’ll get you going with either wooCommerce of Shopify, two of our favourite platforms. We’ll guide you through all of the logistics from shipping to payments to product photos. There are a lot of moving parts involved with selling online and we’re happy to be your guide.

Will I be able to edit my website?2022-06-21T10:57:25-02:30

Yes! We never lock down our sites so prior to launch we’ll provide you with a training session to show you how everything works on your site and how you can manage your content going forward. The training is also recorded so you are able to reference it at a later date or use it as a training tool for other team members.

Who will I be working with?2022-06-09T16:21:26-02:30

Our web design team consists of developers Melissa Hogan and Aprille Balsom and account manager Chloe Harris. We’re pretty sure this makes us the only all-female web team at an agency in Newfoundland & Labrador. Together they’ve got over 20 years of experience designing and building for the web so you’re in good hands. You’ll work closely with this wickedly smart, creative, and friendly team from discovery to launch.

How much does it cost to build a website?2022-06-09T16:11:12-02:30

Well… it depends. It might not be the answer you’re looking for, but there are many factors that go into pricing a web design project. Factors that can affect the overall price include how many pages you need, what types of functionality you need, and whether you already have marketing assets or need them created. When you contact us for a website design we’ll have a discovery call where we learn all about you and your project and then we’ll put together a no-obligation quote that outlines everything we talked about. We know web projects can be large so we also offer monthly payment plans.

Book a call today to share your goals, learn about our experience and discuss a high-level timeline and budget range.

Search Engine Optimization

What are SEO backlinks?2022-05-26T12:25:46-02:30

Backlinks are links from external sites to your own website (or any of its pages). They are an important part of your SEO strategy. Indeed, the more links you are able to get, the more your website is considered trustworthy and authoritative in Google’s eyes. Getting them isn’t a simple task, but we have tested strategies to connect with sites most likely to link back to your business.

What’s the difference between SEO and SEM?2022-05-26T12:19:39-02:30

Both SEO and SEM (Search Engine Marketing) involve increasing a site’s visibility on search results. The main difference is that SEM includes paid promotion tactics and while SEO focuses on organic (unpaid) tactics to grow traffic.

Does my business need SEO?2022-05-26T13:48:33-02:30

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click. If you’re able to rank your website at the top of the search engines, you’ll benefit from a stream of traffic that won’t have click costs associated with it, and that won’t stop when ads are turned off. Rank organically, and you’ll enjoy 24/7 visibility.

What is SEO?2022-05-26T12:26:10-02:30

SEO or Search Engine Optimization involves everything you can do in order to obtain a better position on search engines’ (like Google) results and thus get found more easily. SEO encompasses in particular (but not limited to): fixing technical issues on your website, getting backlinks to your site, creating valuable content, and more.

Should I do SEO, run ads, or both?2022-05-26T13:53:22-02:30

Ah, the age-old SEO vs PPC question. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. We believe it’s essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

How long will it take for my business to rank on Google?2022-05-26T13:51:45-02:30

The long and short of it is, it depends. A lot of factors will go into SEO timelines including how competitive your market is, how long your website has been around, and where you’re starting from in terms of current rankings. In general, SEO is a long game, and Google is in no rush to determine your authority so it’s not uncommon for it to take a few months to see real gains.

What is local SEO?2022-05-26T12:26:18-02:30

Local SEO refers to specific actions taken in order to appear in search results when someone is looking for a business in your area, for example “shoe repair in St. John’s.” Boosting your local SEO is a great way of attracting prospective customers from your surroundings as most of them are looking for you online. One goal would be to show up on Google Maps, so that you’ll have a better chance of showing up in the ‘Local Pack’ (the three results you see below the map on search results).

What are SEO keywords?2022-05-26T12:23:45-02:30

Keywords are the phrases your potential clients would type into a search engine when looking for you, or a business like yours. Choosing the right terms in your content is crucial since it will help Google to understand your website better and identify you as a relevant result for a specific search.

Paid Search & Social Ads

Social Media Management

Content Creation

Do you design logos or do branding?2022-06-17T15:25:42-02:30

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Can you help me start a podcast?2022-06-17T15:26:45-02:30

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What types of content can you create for my business?2022-06-17T15:27:43-02:30

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Why should I outsource content creation?2022-06-17T15:27:17-02:30

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Should my business have a blog?2022-06-17T15:24:50-02:30

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Who will I be working with?2022-06-17T15:25:06-02:30

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Can you help me develop my brand voice?2022-06-17T15:27:29-02:30

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Should I have an email list for my business?2022-06-17T15:25:25-02:30

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