Coast 101.1 FM has been a fixture in the St. John’s community for years – a classic hits station that keeps the city connected through music, local news, school closures, community events, and the kind of on-air personality that only a homegrown station can deliver.
The Challenge
Coast 101.1 FM had the personality, the history, and the audience – but their website wasn’t keeping up. The existing site was outdated, not mobile-friendly, and didn’t reflect the energy and vibrancy of the Coast brand. Content was hard to manage and harder to find, and the station lacked a central place to showcase their shows, hosts, contests, community events, and advertiser opportunities. They needed a digital home that felt as dynamic as the station itself.
The Solution
We designed and built a bold, modern WordPress website that finally does the Coast brand justice. The new site is fully mobile-responsive, easy to navigate, and packed with custom features that make it a go-to destination for listeners and the community alike.
A custom home page slider syncs automatically with on-air shows and hosts, so the site always reflects what’s happening live. A dedicated Music page pulls in recently played tracks via an XML integration, giving listeners real-time access to the playlist. We built out a full events calendar for their Community Matters section, a self-managed ad system that gives the Coast team full control over on-site advertising, and a structured School Information section for storm day closures and emergency notices.
We built the entire site on WordPress using Avada, giving the Coast team a flexible, scalable foundation that’s easy to grow. And to make sure they felt confident running it themselves, we held training sessions with multiple members of the team – handing over the keys the right way.
The Results
Coast 101.1 FM now has a website that matches the station’s energy and serves its community the way it always has, just online. The new site is faster, more engaging, and far easier for the Coast team to manage day-to-day. With custom integrations, a live-syncing homepage, and a trained team behind it, the station is set up to keep growing their digital presence on their own terms.
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