How Newfound Marketing Helped Power a Conversation Around the Value of Seasoned Professionals.
After months of collaboration and preparation, we’re proud to share our role in the Encore Summit, a powerful event focused on leveraging the experience of the older workforce in Newfoundland and Labrador.
Newfound Marketing was brought on board to help launch and promote the Summit, and we played a key role in shaping its digital presence and attendee experience.
The Challenge
Encore Summit set out with an important mission: to shift perceptions and spark conversations about the value older professionals bring to the workforce.
The goals were clear:
- Build visibility for a first-time event
- Create a brand and platform that resonated with a wide audience
- Drive attendance and engagement
- Showcase real, local stories in a compelling way
Our Approach
We partnered closely with the organizing team and collaborators to manage all facets of the event’s marketing and digital rollout.
1. Pre-Event Planning
- Designed and launched the Summit’s branding and website
- Developed a content strategy aligned with the event’s tone and message
- Built out marketing assets for use across channels
2. Marketing & Promotion
- Established and grew the Summit’s social media presence
- Ran a digital ad campaign to build awareness and drive registrations
- Created email templates and messaging to support outreach
3. Creative & Collateral
- Designed and produced conference materials (print + digital)
- Ensured cohesive branding across all touchpoints
4. Strategic Collaboration
- Partnered with Gale Force Wins to help amplify powerful stories and conversations around the theme of experienced workers and their contributions to our communities
Our Role
In close partnership with the organizing team and collaborators, we oversaw all aspects of the event’s marketing and digital strategy.
Key Responsibilities
Strategic Planning
- Developed and launched the Summit’s branding and website
- Created a content strategy that reflected the event’s tone and message
- Built foundational assets for multi-channel use
Marketing & Outreach
- Established and grew the Summit’s social media presence
- Ran a digital ad campaign to increase awareness and drive registrations
- Created email templates and messaging to support outreach
Creative & Design
- Designed and produced conference materials (print and digital)
- Maintained consistent branding across all platforms
Partnerships
- Collaborated with Gale Force Wins to amplify compelling stories and discussions surrounding experienced workers and their community contributions
The Results
Even though we focused on real conversations, not just numbers, the Encore Summit was a hit with the community.
Here’s what we saw:
- With an almost sold-out venue, we had a considerable crowd for a debut event.
- Social media was buzzing before and during the event.
- Attendees had great discussions with each other and key players.
- We launched a solid website to keep the momentum going for future events.
Through thoughtful event planning, strategic marketing, and a clear understanding of our clients goals, our team helped lay the groundwork for an innovative event that laid the groundwork for a growing movement. From crafting the brand identity and messaging, to driving attendance and engagement, we helped not only bring our client not only bring their vision to life but spark meaningful discussions across their multiple industries-ensuring this integral event wasn’t a one time success, but the beginning of a lasting impact.
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