Founded in 1986, Emberley Fireplace has grown from a plumbing and electrical retail store into St. John’s go-to expert for secondary heat sources – offering everything from wood stoves and gas fireplaces to outdoor living products, with the kind of friendly, down-to-earth service you’d expect from a local, Newfoundland-owned business.
The Challenge
Emberley’s previous website had them boxed in – the design was locked down, making it impossible to update layouts, add new content, or evolve the site as the business grew. They’d started a fresh build on Squarespace with another agency, but the project was never completed, leaving them without a website that truly represented their brand or their product lineup.
The Solution
We picked up where things left off and delivered a modern, polished WordPress website built with Avada – giving Emberley the flexibility they’d always been missing. The new site showcases their full range of products through a WooCommerce-powered catalogue, organized by category and built for browsing. While the site isn’t set up for direct online ordering, each product page includes an inquiry form so potential customers can easily get in touch about what they’re interested in.
The Avada framework puts Emberley firmly in the driver’s seat going forward – they can edit page layouts, add new content, and grow the site without needing a developer every time something changes.
The Results
Emberley Fireplace now has a website that reflects the quality and range of what they offer, and a platform they actually own and can manage themselves. Customers can browse the full product catalogue, explore financing options, and reach out directly from any product page – making it easier than ever to go from browsing to buying. And with a flexible foundation in place, the Emberley team can keep building on it as their business continues to grow.
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