Why SEO Matters
It’s increasingly clear that quality of content, quantity of content, and distribution of content is the name of the SEO strategy game.
Whether you’re a local business or a national brand, strategic SEO helps you attract more of the right visitors, build trust, and turn searchers into customers.
If you’re tired of being buried on page two (or worse), we can help.
But what is SEO anyway?
SEO stands for Search Engine Optimization, and at its core, it’s all about helping people find your website when they search for something related to your business on Google (or any other search engine).
Think of it like this: your website is your digital storefront. SEO helps you put up the signs, light up the windows, and make sure you’re standing on the busiest street in town, instead of tucked away down a back alley.
In general, the higher you rank on the search results page, and the more frequently your site appears in the search results list, the more visitors you’ll get from the search engine’s users. We’ll then use conversion optimization and user experience techniques to turn these visitors into customers.
Still not sure how SEO fits into your business?
How We’ll Work Together
To provide the best possible SEO results, we need to truly know your business. We’ll ask a lot of questions and work closely with you to build a partnership with a strong foundation so that we can provide you with Search Engine Optimization services that align with your business.
Recent Client Win
For a new tourism client, we focused on understanding search intent, what people wanted to know before visiting, where they were looking, and how we could make the client’s content more discoverable. That meant building FAQ-driven content, improving page alignment with search intent, and strengthening visibility around high-interest tourism searches.
Over a 28-day period:
• Impressions grew from 22K to 70K
• Clicks increased from 665 to more than 2,200
More importantly, it meant more potential visitors discovering the destination through the questions they were already asking.
Let’s Make Something
Without experience and creativity, you’re leaving search engine optimization marketing opportunities on the table. Contact us today to learn how we can transform your marketing strategy into measurable results with our tailored search engine optimization services.
We Make Working With Us Easy
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Book a Meeting
Call or Text Us: 1-709-769-2725
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Trusted by these clients and more for SEO Services
The Newfound Marketing team created an excellent website to assist with providing our skating community with up to date program information. The website is well organized and easy to navigate. The team at Newfound Marketing was knowledgeable, efficient, and great to work with!
Newfound Marketing has been an absolute delight. We were with another company for many years and have never received service like we are getting with Newfound Marketing. Our website and social media has never looked better! Their creativity and support has made less work for us and the switch has been a breeze. We highly recommend Sheldon and his team.
Sheldon and the team at Newfound Marketing are amazing to work with. They have provided our company with both digital marketing and web design. Highly recommend!
Newfound Marketing took our complex and multifaceted website and turned it into a fresh and easy-to-navigate website both externally for our members and also on the backend for our employees to update.
Sheldon and his team are excellent to deal with! They provided a detailed plan and timeline for our webpage development, which was executed without a hitch. They worked with me throughout the process and ensured that my needs were met. I Strongly recommend their services!!
Newfound Marketing is an incredible company!! We are so grateful for the ongoing services that they provide to our small business. In the past two years they have helped us design an amazing, brand new, modern, user-friendly website, which they continue to manage for us. They helped with updating our company brand with a beautiful new logo that we are so proud of, new color scheme etc. They provide us with monthly digital marketing services with social media and Google Ads support. The staff are professional, intelligent and so creative. We are beyond thankful for the services provided by this amazing team! This is your go to place for all your digital marketing needs!
Our Search Engine Optimization Process
Our SEO Toolkit
Keyword research, competitor analysis, backlink audits, and site health checks. Semrush gives us the insights we need to spot opportunities and outperform your competitors.
We measure traffic, engagement, and conversions with GA4, giving you a clear picture of how your marketing efforts translate into business growth.
Direct insights from Google about how your website is performing in search, including keyword rankings, indexing status, and technical SEO issues.
We also use reporting dashboards and heatmaps to keep optimizing and refining your SEO strategy.
What Results Can You Expect?
Get in Touch
Schedule Your Free 30-Minute SEO Strategy Session
Eager? Skip the form.
Call or text us at 1-709-769-2725
hello@newfoundmarketing.ca
Send a Facebook DM
Some Questions You May Have
Frequently Asked Questions
Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click. If you’re able to rank your website at the top of the search engines, you’ll benefit from a stream of traffic that won’t have click costs associated with it, and that won’t stop when ads are turned off. Rank organically, and you’ll enjoy 24/7 visibility.
SEO or Search Engine Optimization involves everything you can do in order to obtain a better position on search engines’ (like Google) results and thus get found more easily. SEO encompasses in particular (but not limited to): fixing technical issues on your website, getting backlinks to your site, creating valuable content, and more.
Local SEO refers to specific actions taken in order to appear in search results when someone is looking for a business in your area, for example “shoe repair in St. John’s.” Boosting your local SEO is a great way of attracting prospective customers from your surroundings as most of them are looking for you online. One goal would be to show up on Google Maps, so that you’ll have a better chance of showing up in the ‘Local Pack’ (the three results you see below the map on search results).
AEO stands for Answer Engine Optimization. While SEO focuses on ranking your website in traditional search results, AEO is about making your content the source that AI tools like Google’s AI Overviews, ChatGPT, and Perplexity pull from when generating answers. At Newfound, we build strategies that cover both, because the two work together.
AEO measurement is newer than traditional SEO, but we track AI citation frequency using tools like Semrush’s AI Toolkit, monitor impressions and clicks from Google Search Console, and track brand visibility across AI platforms. We include this in your monthly reporting so you can see how your presence in AI-powered search is growing.
Google’s AI Overviews appear at the very top of search results and synthesize answers from across the web. If your content is cited there, you get brand visibility even when a user doesn’t click through, and when they do click, it’s with a higher level of trust already established.
Yes and arguably more than ever. AI search tools pull from websites, so if your site isn’t credible, well-structured, and authoritative, it won’t get cited. The businesses winning in AI-powered search are the ones with strong SEO foundations. We make sure you’re building for both.
Both SEO and SEM (Search Engine Marketing) involve increasing a site’s visibility on search results. The main difference is that SEM includes paid promotion tactics and while SEO focuses on organic (unpaid) tactics to grow traffic.
The long and short of it is, it depends. A lot of factors will go into SEO timelines including how competitive your market is, how long your website has been around, and where you’re starting from in terms of current rankings. In general, SEO is a long game, and Google is in no rush to determine your authority so it’s not uncommon for it to take a few months to see real gains.
